With a rapidly changing global economy, populations with ever shifting demographics, and continued pressure on our natural resources, Australia’s cities, regions and towns are presented with an unprecedented opportunity to shape and define their future. This backdrop brings to the fore the importance of how places tell their story to the world – the compelling narrative that attracts the businesses, residents and visitors that make a place flourish and grow. This conference will explore place branding and its effects on the economic and social well-being of a community.

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