Conference Program


8:30 – 8:50 Welcome to Country and Place
Cadigal people representative -TBC
9:00 – 9:10 Welcome – The day ahead
Stu Speirs. Director – Silver Lining Strategy
9:10 – 9:35 Module 1 – Gathering the data and insights that form the foundation of Place Branding strategy
Jessica Christiansen-Franks
, Co-founder & CEO – NeighbourlyticsTopic: Discovering your community’s social data and using it to inform Place Branding strategy.
9:35 – 10:00 Module 1
Sonia Casanova
, Co-owner & Director, Marketing -The Articulate PearCase Study: Creating a common identity for three Council areas brought together by forced merger. The story behind the award winning Murrumbidgee Council brand.
10:00 – 10:05 Module 1
Mark Olive  Black Olive – Indigenous Chef
Topic: Eating and drinking with a sense of place. Today’s menu and its connection to the Eora nation.
10:05 – 10:35 Morning Tea
(Morning and Afternoon Tea will be served in the Macquarie Room)
10:35 – 11:00 Module 2 – Creating a Branding Strategy that bridges that gap between a place’s past and the future it aspires to
Nick Sampson, Strategy Director – Principals NZTopic: Inspiring a community to take ownership of a place brand
11:00 – 11:25 Module 2
Anna Chubb, Director, Strategy.
Amber Dale, Senior Manager, Communications.
Hunter and Central Coast Development CorporationCase Study: Newcastle – The re-invention of a historic industrial town continues. Newcastle’s emergence from a steel town to a global leader in the new economy.
11:25 – 12:10 Module 2
Fish bowl – Q&A from Modules 1&2 – Group conversation and workshop
Facilitated by Tim Riches. Group Strategy Director – Prinicipals
12:10 – 13:10 Lunch
13:20 – 13:45 Module 3 – Place branding in action – Activating a place branding strategy by harnessing local creativity
Travis Tiddy, Founding Director – The UnconformityCase Study: Re-imagining a struggling mining town’s future through Artistic expression. The Unconformity festival and how it is changing the face of Queenstown and Tasmania’s West Coast.
13:45 – 14:10 Module 3
John Henshall, Director, Economics – Ethos UrbanCase Study: Reviving Clarksdale, a down and out town in the Mississippi Delta by tapping in to its history. How Australian insights helped attract new investment, jobs and services by highlighting the creativity of locals in the community.
14:10 – 14:35 Module 3
Speaker: TBCTopic: TBC
14:35 – 15:05 Afternoon Tea
15:05 – 15:30 Module 3
Graeme Mason, CEO Screen AustraliaTopic: The success of Australian Screen and how, as an industry, it delivers for Australian towns from metropolitan Adelaide, to outback Winton.
15:30 – 15:55 Module 3
Simon Wright, Assistant Director, Learning and Public Engagement – QAGOMATopic: Cultural institutions – How they help to shape a Place Brand, and the importance of their connection to locals
15:55 – 16:50 Fish bowl – Q&A from Module 3 – Group conversation and workshop Facilitated by Tim Riches. Group Strategy Director – PrinicipalsWrap up – Where to from here – Stu Speirs. Director – Silver Lining Strategy

16:50 – 17.50

17.50 – 19.00

Drinks and Networking

Move to Harbour Room – Vivid Sydney lights on at 6pm

Subject to change